The Cognitive Approach emphasizes the role of mediating processes in human behavior. The central assumption is that behavior can best be understood by looking at the processes which come between an environmental stimulus and the behavioral response.
Memory is regarded as having three separate stages- sensory memory, short term memory(STM) and long term memory(LTM) . Each stage has distinctive characteristic with transfer between stages dependent on attention, rehearsal and coding .
*Cognition literally means “knowing”. In other words, psychologists from this approach study cognition which is ‘the mental act or process by which knowledge is acquired.’
*They focus on the way humans process information, looking at how we treat information that comes in to the person (what behaviourists would call stimuli) and how this treatment leads to responses. In other words, they are interested in the variables that mediate between stimulus/input and response/output. Cognitive psychology assumes our behaviour is an internal process including perception, attention, language, memory and thought.
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